For this assignment, we were asked to create a mock-up for a brand of our own invention. I created a second-hand bookshop called The Lucky Ones.
The idea came from thinking about books as objects that live many lives. Each one was once chosen, opened, read, maybe even loved deeply—someone’s favourite at a specific moment in their life. And then, somehow, they find themselves waiting again, for a new reader, a new story to be part of.
My mock-up is a full sheet of visual exploration for the brand. It brings together layout, typography, and atmosphere to reflect that idea of second chances.
In the sense, every book in the shop has already been lucky once.
And might be lucky again.
